4 min read
A big question that comes up a lot has to do with running multiple tests at a time. While it’s not an out-of-the-box feature in Optimize, it is possible.
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Subscription products rely on customers establishing a habit around the product. Without habit formation, a user is much more likely to fall back to using their previous solution.
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The current popup offer for this customer was for a percentage savings on a certain, non-core collection.
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Oftentimes, there may not be a lot of thought given to an email capture offer. Usually it’s something along the lines of 10% off or free shipping on your first order.
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The homepage is often thought of as the ‘front door’ of a website - users are welcomed & introduced to the brand by the homepage.
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